For Karen Magazine

Romania-based designer, Stefan Lucut’s work is a mix of type, photography,
and vector elements, infused with a modern, contemporary feel.
He mixes vibrant colors, seriffed typography and primitive shapes to create
imagery that is both bold and strong.
Despite the minimalist nature of his site, it does not take long to recognize the maturity and imagination that comes through in his work

He did not study design, but has had a passion for the subject since, at 15, he discovered Photoshop.His only rule of thumb is that "I use Photoshop to mix everything".He seeks inspiration through music,saying,"I cannot work without my playlist",but he avoids using the work of others as a source of ideas:"It makes one's own goals weaker, and causes your work to lose its value."

Design isn't actually about design. It isn't wholly about creativity, style, skill or innovation. For the consumers and the clients of the work you create, the main part of what you do~ and what they see - is the idea.Because without an idea, design is simply art.
Design as opposed to art, is the lubricant that helps spread your idea.It can be extremely well executed, it can use every feature found in your creative weapon of choice, it can be broadcast across a range of media.But, the idea is what forms the heart of any idea.
But nailing down an idea can be tough.Before a morning caffeine fix, they're as slippery as eels, and even afterwards chasing that eureka moment can be hard.
Tackle the ideas head on, find the inspirations and get your creative cogs whirring.

Ben Shaper - Watchworks

Green Day — 21 Guns lyrics

Do you know what's worth fighting for
When it's not worth dying for?
Does it take you breath away
And you feel yourself suffocating?
Does the pain weight out the pride?
And you look for a place to hide?
Does someone break your heart inside?
You're in ruins


One, 21 guns
Lay down your arms
Give up the fight
One, 21 guns
Throw up your arms into the sky
You and i

When you're at the end of the road
And you lost all sense of control
And your thoughts have taken their toll
When your mind breaks the spirit of your soul
Your faith walks on broken glass
And the hangover doesn't pass
Nothing's ever built to last
You're in ruins

One, 21 guns
Lay down your arms
Give up the fight
One, 21 guns
Throw up your arms into the sky
You and i

Did you try to live on your own
When you burned down the house and home?
Did you stand too close to the fire?
Like a liar looking for forgiveness from a stone

When it's time to live and let die
And you can't get another try
Something inside this heart has died
You're in ruins

One, 21 guns
Lay down your arms
Give up the fight
One, 21 guns
Throw up your arms into the sky
You and i

Do you know what's worth fighting for
When it's not worth dying for?
Does it take you breath away
And you feel yourself suffocating?
Does the pain weight out the pride?
And you look for a place to hide?
Does someone break your heart inside?
You're in ruins

One, 21 guns
Lay down your arms
Give up the fight
One, 21 guns
Throw up your arms into the sky
You and i

When you're at the end of the road
And you lost all sense of control
And your thoughts have taken their toll
When your mind breaks the spirit of your soul
Your faith walks on broken glass
And the hangover doesn't pass
Nothing's ever built to last
You're in ruins

One, 21 guns
Lay down your arms
Give up the fight
One, 21 guns
Throw up your arms into the sky
You and i

Did you try to live on your own
When you burned down the house and home?
Did you stand too close to the fire?
Like a liar looking for forgiveness from a stone

When it's time to live and let die
And you can't get another try
Something inside this heart has died
You're in ruins

One, 21 guns
Lay down your arms
Give up the fight
One, 21 guns
Throw up your arms into the sky
You and i

"Most of my pictures are grounded in people.I looked for the unguarded moment, the essential soul peeking out, experience etched on a person's face. I try to convey what it is like to be that person, a person caught in a broader landscape that I guess you'd call the human condition."
~Steve McCurry







"Safety and security don't just happen, they are the result of collective consensus and public investment.We owe our children, the most vulnerable citizens in our society , a life free of violence and fear."
"There can be no keener revelation of a society's soul than the way it in which it treats its children."
~Nelson Mandela

Watercolor and pastel on 300Ib hot press paper

Tatiana Arocha is a versatile and accomplished artist, graphic designer, director, photographer,and illustrator from Bogota, Colombia living in New York City.
After contributing to many award-winning projects at several top design studios in New York, Tatiana became an in-demand freelance designer and creative director. With a personal client list including Wieden + Kennedy, Sundance, Vh1, and MTV, Tatiana made her mark on the burgeoning motion-graphics industry and was recognized as an icon of the design world by ResFest.

Under the moniker T&A, with musician/filmmaker Alex Moulton, Tatiana has directed music videos for Funkstörung, Tosca, Mocean Worker and others. Her photographs have been published in magazines such as Fader, XXL and the cover of The Village Voice. Tatiana’s illustrations can be found in close to a dozen books (most recently Die Gestalten’s ‘Illusive 2’ and Victionary’s ‘Fashion Wonderland’), and have been incorporated into a variety of mediums, from apparel for Burton Snowboards to her own line of products for Nookart.Defying artistic categorization, Tatiana’s range continues to evolve. In 2007 she was commissioned by Sundance Channel to create an animated art piece based on her illustration series entitled, “Rainforest Sanctuary.” In 2008 Yale University requested she show the expanding series of work to coincide with the International Society of Tropical Foresters conference and the subsequent United Nations-hosted Conference on Environmental Governance and Democracy.

In addition to commercial-oriented work, Tatiana is heavily involved in the arts community as a curator. Her online gallery Servicio Ejecutivo is a forum she initiated to support other artists who share her passion for exploring new modes of communication. Since 2001 she has curated over eighty exhibitions.

Her clients include
•Topshop
•Selfridges
•By Malene Birger, Danish fashion brand
•Bruuns Bazaar, Danish fashion brand
•Mads Nørgaard, Danish fashion brand
•Philip van Heusen, NYC fashion brand
•Organic Pharmacy